direct marketing channel

direct marketing channel
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Универсальный англо-русский словарь. . 2011.

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Смотреть что такое "direct marketing channel" в других словарях:

  • direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… …   Financial and business terms

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… …   Wikipedia

  • channel — ▪ I. channel chan‧nel 1 [ˈtʆænl] noun [countable] 1. a system that is used for supplying information or goods: • A direct marketing channel moves goods directly from manufacturer to consumer. distriˈbution ˌchannel also ˌchannel of distriˈbution …   Financial and business terms

  • Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

  • Channel conflict — occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the… …   Wikipedia

  • direct marketer — ➔ marketer * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… …   Financial and business terms

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • direct channel marketing — UK US noun [U] MARKETING ► DIRECT MARKETING(Cf. ↑direct marketing) …   Financial and business terms


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